What can publishers do to get the best data?

IMPF Online Webinar
20 July 2023, 17:30 CET / 11:30 NY
What Can publishers do to get the best data?
In this time and age, data is the currency that will determine if rights holders get paid — or not! What are the expectations from CMOs and DSPs? What is the best way to provide data to be ingested by PROs and DSPs? How much resources should be put into data and to what effect? And what are the day-to-day steps to ensure data stays clean and accurate? This session will look at data from a granular perspective to ensure that indie publishers are the best-in-class when it comes to data.

We are pleased to welcome the following panel of speakers:

Serona Elton, Head of Educational Partnerships, The MLC 

Chloe Johnson, Chief Client Officer, Verifi Media

David Schneider, AVP Distribution and Admin Services Analytics, BMI 

Moderator by: Emmanuel Legrand, Editor, Creative Industries News

Supported by Creative Europe as part of the IMPF Network Project.